Eric Siegel, PhD, founder of the Predictive Analytics World conference series and executive editor of The Predictive Analytics Times, makes the how and why of predictive analytics understandable and captivating. In addition to being the author of “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” Eric is a former Columbia University professor—who used to sing educational songs to his students—and a renowned speaker, educator, and leader in the field.

Predictive Analytics

Predictive Analytics

Author:

An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.

More info →
Buy from Amazon